Sports Drink and Gatorade Essay Example for Free

Sports Drink and Gatorade Essay In the summers ’65, Florida University’s physics Lab was swarmed with hushes and gushes over a question on players, heat and performance on field. Coach and physicians were equally puzzled as much concerned over the matter over growing heat stroke illness and degrading performances of peak players in acute heat. While the talks went on for weeks, Dr. Robert Cade, Dr. Dana Shrines, Dr. James Free and Dr. Alejandro de Quesada grilled down the talk to two factors that had affected the performance and provoked the heat illness in Gator Players. * The fluid and Electrolytes that the players lost through sweat were not getting regenerated. * The amount of Carbohydrates that the players used for energy on field was negligently being replenished. Birth of ‘Gatorade’ Having zeroed on the problems, the research team of Florida University scientifically fabricated a balanced liquid with precise balance of carbohydrate and electrolytes. The ultimate sport beverage was uniquely produced in the lab to ensure the replacement of lost key components from the body of Gator Players while sweating and exercising. The proud confection drink was called ‘Gatorade’. ‘Gatorade’ comes on Field Having the product in Lab was not good enough. The formula was finally introduced to the team; the gators started using the beverage during their practice, exercises and sport on field. The results were ubiquitous. Players were less fatigued, more active and exhibited outlasting win against the heavily favored opponent of the time finishing the ’65 season at 7-4. The performance had just started walking. By the year of 1966, Gator Team finished the season at 9-2 making a historical win of Orange Bowl. Beverage Buzz and Biz The beverage caught wild fire buzz in the field of sports far beyond the boundaries of Florida. People were curious about the beverage as much inquisitive about the invention. University of Richmond and Miami of Ohio were first to place order of batches of ‘Gatorade’ for their football team. Post the early adoption phase in the market, followers of the trend just kept coming. The famous saying of the coaches of that time was â€Å"Playing without ‘Gatorade’ on your sidelines is like playing with just ten men field†. Today’s official Sports drink traversed boundaries of nations and labs to conquer the quest for on-field energy builder. Orange to Super by ‘69 In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use ‘Gatorade’ to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the â€Å"Gator coach’s aid† that they kept it on their sidelines throughout the entire season†¦ which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV. In the years that followed, more and more NFL teams began placing ‘Gatorade’ on the sidelines of their games and practices, and in 1983, ‘Gatorade’ became the official sports drink of the NFL—a title it holds to this day. Science, Sports and Success After two long decades of Dr. Cade and his team’s much famed work in developing optimum hydration formula- ‘Gatorade’ made its way to the ‘Gatorade’ Sports Science Institute founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. By early ‘90’s, the lab expanded to provide advanced testing for athletes and new ‘Gatorade’ products and flavors and develop education materials for sports health professionals around the world. ‘Gatorade’ Today The official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams, ‘Gatorade’ is not a beverage is it! From Field to Track Millennium witnessed a problem at the professional race car drivers coach meet. The adequacy of hydration was a bit much of a problem given that the heat reaches 130 degree temperature throughout the course of a lapped race. The challenge was huge and battle was tough. ‘Gatorade’ and GSSI (‘Gatorade’ Sports Science Institute) began their work with auto racing organizations to develop a hydration tool that could withstand 130-degree temperatures and keep drivers hydrated safely throughout the course of a race. The result of their research was the development of GIDS, the ‘Gatorade’ In-Car Drinking System, which is now considered an essential piece of racing equipment. Drink up the Challenge! The staff of GSSI (‘Gatorade’ Sports Science Institute) realized that replenishment on field was not good enough for the players and athletes. The need of the hour engaged in high demand training and competition. ‘Gatorade’ launched the ‘Gatorade’ Performance Series, an exquisite line of sports nutrition products, in ‘01. These products included ‘Gatorade’ Energy Drink, ‘Gatorade’ Energy Bar, and the ‘Gatorade’ Nutritional Shake. By 2005, GSSI (‘Gatorade’ Sports Science Institute) brought in the most captivating invention that took the market as much by surprise as exclaimed. After extensive years of study on athlete’s endurance, the company presented the ‘Gatorade’ Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat. What Next! The staff of GSSI (‘Gatorade’ Sports Science Institute) is dedicated to innovative search and research on sports in their mission of performance improvisation on field and off field through proper facilitated supply of hydration and nutrition. The advancement of the collective mission is here to stay and for as long as people love sports and health is the much wanted wealth! Drink the thrust of thirst Some facts which will help us understand the key success and the reason for ‘Gatorade ‘existence and market player consistent. * Dehydration can be one of the biggest competitors of athletes. * Research shows that well hydrated athletes perform better. * When you sweat you lose fluids electrolytes and potassium essential to maintain performance Market: The Pepsi Co. ’s much hyped and popular energy drink has far expanded the market from stadium, sport training and gymnasiums. The chart show cases the usage of drink widely by the society of Men or women of all ages who practice sports or have an active routine. What are the other possible factors that gets the drink flowing? Appearance: The beautifully crafted Stylish plastic bottle is certainly an eye-catcher. Not to forget the breathing colors, ergonomic bottle design and its fun packaging. Appeal: The product? s price oscillates between $0. 65 and $1. 50 depending on the package presentation. It appeals to all age and income group due to wide variety and amplified reach in functional and emotional benefits related to Health. Attributes: 1. ‘Gatorade’ helps to put back lost electrolytes, such as sodium, potassium and chloride. 2. Stimulates thirst so you can maintain hydrated 3. Gives essential fluids athletics need when it matter most. 4. Gives working muscles the energy they need to enhance athletic performance 5. Nothing rehydrates replenishes and refuels an athlete better than Gatorade. Special Features a. Has a 6% carbohydrate solution, optimal amount to give working muscles the energy they need. b. New and different flavors: Lemon Lime, Fruit Punch, Orange, Citrus Cooler, Passion Fruit, Strawberry Kiwi etc. c. No other sports drink is absorbed faster than Gatorade. Not even water Advertisements. The product is advertised through T. V. with commercials in which very famous athletes appear drinking ‘Gatorade’ to rehydrate. The media resources used for making advertisements are T. V. , radio, the Internet, magazines, newspapers. The purpose of advertisement is to convince consumers that nothing hydrates better than Gatorade. Positioning Target and Market: Gatorade’s positions itself on the shelf of energy drink for sports and nutrition. However, it entails more market outside the athlete group with individual youth leading an â€Å"active† lifestyle who wants to enhance their health and energy stamina. Gatorade’s targets a communication which fills the void created by all other competitive brands which focus highly on providing fuel, fluid and nutrients before and after the exercise. * Based on 2008 Energy Drinks North America Report, where Gatorade’s share is 49%, total market size is US$ 5. 3Billion. * ‘Gatorade’ sales is US$2. 6Billion * Gatorade’s market share is 49% * Then total sports drink market size is US$2. 6Billion/0. 49 = US$5. 3Billion Gatorade’s Speaks: PTM- Primary Target Market Personality: The youth leading an â€Å"active† lifestyle who are health conscious and strongly believes in fit body perfect mind theology. Demographics: Young (pre-adults (13-24), M/F, social class ABC, single) Lifestyle: Athletic, active, enjoy sports, playful and lively) Behavior: Drinks 8 fl oz. of liquid, before, during or after any physical activity for: * Thirst quenching * Prevent dehydration * Energy Boost * Nutritional Supplement * Healthy Beverage Needs: The youth wants: * To be secured (health), avoid dehydration; thirst quenching * The youth choose ‘Gatorade’ over other sports drinks because: * Flavor, available in all convenient stores, * Brand (endorsed by Michael Jordan and Dwayne Wade), * Taste Thinks: When the youth drinks Gatorade, he is not just thirst quenching, rehydrating, getting more active or feeling energized. They feel their mind saying: * I am athletic! * I am active! * I am a winner! * I would be like Michael Jordan/Dwayne Wade * I won’t get dehydrated Competition: ‘Gatorade’ has several competitors on retail shelf: Direct Competition: * Pocari Sweat * PowerAde * Tropical Fruit * Cool Blue Indirect Competition: * Energy Drinks (Cobra, RedBull, Samurai), Isotonic Drinks (100 Plus), * Instant energy drink (Joss), * Flavored water (Vit water), * Tea (C2, Real Leaf), * Water (Viva, Absolute) Market Drivers: Variables: * Price, packaging, * Convenience of use * Different variants * Availability * Brand * Lifestyle Unique Selling Proposition: 1. To thirsty, sweaty jock, ‘Gatorade’ is the original sports beverage that quenches thirst while replacing fluids and electrolytes. 2. The only sports drink that is thirst quenching for the youth who leads an â€Å"active† lifestyle that promises to improve performance 3. No brand has a similar position. 4. Others focus on complete with electrolytes and positively charged ions. ‘Gatorade’- A 4P Analysis Product: ‘Gatorade’s sports drink is scientifically formulated to replace fluids and provide energy to working muscles. It offers a scientifically validated blend of carbohydrates and key electrolytes. Variants: * Lemon-Lime, * Orange, * Cool Blue, * Citrus Cooler, * Strawberry Kiwi * Fruit Punch Sizes: * 12 * 20 * 24 * 32 * 34 * 64 : (in fl oz) and 1 gallon Price: ‘Gatorade’ is priced 36% cheaper than PowerAde. i. ‘Gatorade’12 fl oz = US$ 1. 07 ii. ‘Gatorade’20 fl oz = US$ 1. 38 iii. ‘Gatorade’24 fl oz = US$ 2. 49 iv. ‘Gatorade’32 fl oz = US$ 3. 99 Place: ‘Gatorade’ is distributed nationwide using Pepsi Co. distribution network * Supermarkets, * Local stores, * Convenience outlets, * Drugstores, * Market stalls * Nationwide Pick-up by customers. * Cash and credit transaction * It benefits from the distribution leverage of Pepsi Co. * Has an excellent branding, excellent product distributed nationwide. Promotion: A look back Objective of ‘Gatorade’: Accelerate in the sports drink market. Size of the total market: $4 billion Growth of the market: 12% from 2006 Seasonality: Peaks in the summer Product Life Cycle: Growth: (Although Gatorade was created in 1965) we believe sports drinks are in the growth stage because there’s a growth in market of 12% since 2006 also the number of entrants into the market suggests that this is a growing industry on its way up rather than down. Brand| Market Share| Dollars (in ‘000s)| Gatorade| 82%| 3,280,000$| PowerAde| 17%| 680,000$| Others| 1%| 40,000$| Target profile * Metropolitan area/CMA * 13-24 * Active lifestyle * Male or female * Single/Couple * Involved in organized sports/activities * Exercises regularly * Urban/suburban * Very social * Outgoing * Extroverted * Student or new professional * Unmarried/newly married * College/university educated * Renter or new home/condo owner * $18,000 $150,000 yearly income * $18,000 – $35,000 average consumer * Generally considers themselves leaders * Heavier user (of sports beverages). * Previously used other sports drinks – not new to the market * Strong brand loyalty based on expected performance * Looking for a competitive edge * Interested in local news with an emphasis on sports * Watches sports on tv * Reads magazines about healthy living, sports, and recent events * Regularly purchases athletic gear/clothing Buying decision process When: * On their way to activities (exercise/sports games, etc) * On their way home from activities * When they miss their activities Where: * Convenience stores/gas stations * Gyms * Snack bars * Grocery stores (healthy ones like The Barn/Logos). * Vending machines * Located in recreation centers, gyms, etc * Health-based/oriented retailers (GNC, Hercs, Goodness Me! , etc) * Schools Key Influencers: * Pro athletes * Amateur athletes * Someone like themselves that they can relate to/identify with * Peers Trends * Looking towards everyday people promoting product because they feel more in tune with their situation * Value conscious now means more than price for quantity * They are now paying attention to ingredients and benefits, so value = right price, right ingredients and benefits * Using sports drinks as regular drinks. * Looking to make healthier choices – less sugar, fat, etc. Environmental Issues Regulatory – packaging, labeling, etc. * Must meet CFIA regulations * Must include nutritional information * French/English labels * Must avoid certain types of plastic for the bottle Economic * Recession – drive to water Socio-cultural * Time-conscious/time-poor * Environmental trends – consumers want to buy recyclable products * Health-oriented society * Demanding convenience/accessibility Technological * Advancements in production SWOT analysis: Strengths. * Large company * Has substantial capital * Very well-known company-brand * Lots of awareness * Product has a strong USP * 4:1 carbohydrate to protein ratio Weaknesses * No current products in the sports drink market * No experience in the sports drink market Opportunities * Very large market (dollar wise) * Cultural shift towards healthier lifestyles * Currently, limited choices in the sports drink market Threats * Fear of recession * Consumers will only be purchasing necessities * Size of competitors * Mainly Gatorade and PowerAde.

The Narrator of Charlotte Perkins Gilman’s Short Story, The Yellow Wallpaper :: Essay on The Yellow Wallpaper

In everyday day life we go through changes and sometimes we even break down to the point we do not know what to do with ourselves, but in Charlotte Perkins Gilman’s short story† The Yellow Wallpaper† the narrator is an obsessive person. The story focuses on a woman who is going through postpartum depression and has had a nervous breakdown. Her husband John moves her into a home where he wants her to rest in isolation to recover from her disorder. Throughout her time in the room the narrator discovers new things and finally understands life. The narrator is trying to get better from her illness but her husband â€Å"He laughs at me so about this wallpaper† (515). He puts her down and her insecurities do not make it any better. She is treated like a child. John says to his wife â€Å"What is it little girl† (518)? Since he is taking care of her she must obey him â€Å"There comes John, and I must put this away, he hates to have me write a word†. The narrator thinks John is the reason why she cannot get better because he wants her to stay in a room instead of communicating with the world and working outside the house. The room describes the narrator. The room was once a nursery so it reminds her that she has a baby which she is not able to see or hold. The room was also a playroom so it reminds her once again that she cannot play with or watch her baby play. The room has two windows which she looks out of and sees all the beautiful places she cannot go because of her husband. The bars on the windows represent a prison which her husband has put her in to heal from her illness. Throughout her time in the room she notices the wallpaper â€Å"a smouldering unclean yellow, strangely faded by the slow-turning sunlight† (514). After a couple of days in her opinion the wallpaper is starting to change. She sees â€Å"a women stooping down and creeping about behind that pattern† (518). In the daytime she sees the women outside the house â€Å"I see her in that long shaded lane, creeping up and down. I see her in those dark grapes arbors, creeping all around the gardenâ€Å"(521). The places where the women is creeping is where the narrator can’t go so she he creeps in the daytime â€Å"I always lock the door when I creep by daylight† (520).

Bedbugs Research

There will be multiple research objectives to gain a clearer understanding of the direction that the entire bed bug pest control industry is moving towards. Since the recent introduction of the low cost no-frills, ‘do-it-yourself’ equipment, there has been no solid data available to support as to how effective those techniques are nor is there qualitative data on customer’s perception as to how effective it is. Both approaches (quantitative and qualitative) are important since if the customers feel they have fewer bed bugs (qualitative) but empirical analysis shows that in fact the number of bed bugs present in their homes remain the same, such data is of great importance. Unfortunately the perception of customers is more important and their positive word-of-mouth recommendation of the do-it-yourself devices (despite their failure by quantitative measures) will create a huge market for failed products that will do consumers more harm than good in the long run. The research objectives would be to find out empirically whether the ‘Do It Yourself’ approach is more effective, less effective or the same as by using the services of a qualified exterminator. After the use of the methodology described below, the test groups would be questioned specifically as to how they felt (qualitative approach) three months later: (a) Their overall feelings/beliefs as if there are less or more bedbugs present; (b) About their feelings/beliefs in the effectiveness of the product that they’ve used. The same groups will also have their homes examined at the same time through the use of bed bug detecting dogs and exterminators who were trained in locating bed bugs to see (quantitative) if there were any bed bugs to be found in the homes. The results gathered from the two groups (described below) will be compared so that a future course of action for Bed Bug Pest Control Of New York Inc. could be formulated. It will be of crucial importance for the company, as well as the bed bug removal industry to find out the effectiveness of different methods of bedbug extermination. Research Methodology The first part of the research methodology would be to gather a statistically significant random group of 1000 consumers who have experienced a bed bug infestation in their bedrooms. This group should be halved into two equal groups of 500: Group A and Group B. Individual members of each of the groups must have experienced similar levels of complaints of be bug infestation as will be measured on questionnaires prior to the inclusion of the individual in the study. Each of the groups must be willing to try out the devices given to them and agree to the post-extermination interviews as well as inspections by qualified, unbiased exterminators. Zikmund, 2010) The first group of 500 (Group A) will use what we will define as the Do-It-Yourself (DIY) approach (use of devices such as double edged masking tape, devices to place under the legs of furniture, and other no-frills devices that are marketed on late night television, on websites which make dubious claims, and are found at supermarkets in well designed containers plastered with ‘As Seen on TV’ stickers) to attempt to remove the bedbug infestation from their homes. To make sure that the devices are applied, a representative of the study will be present to make sure that the devices are used. We feel that without this mechanism, there is a high degree of uncertainty as to whether the test subjects will truthfully use the devices, thus significantly skewing the results from data gathered from Group A. (Joselyn, 1977) The second group of 500 consumers (Group B) will exclusively use the services of qualified bed bug exterminators and will receive two visits, one week apart, to disinfect their homes using professional bed bug removal technology. During the first visit, the qualified exterminator will use the steam method of bed bug removal, which uses a vacuum cleaner sized device to shoot 400 degree steam throughout the hard to reach areas of the bedroom, closet and the insides of the bed frame and furniture. This method boils away the bed bug nests as well as destroys the eggs. The second visit will use the scientifically proven cold method of bed bug removal which, through the use of a freezing stream -100 degree compressed carbon dioxide, will reach the deep nests hidden far within the falls, floors and walls that is unreachable by any other means. Gathering Data Data Sources Many attempts by the company have been made to find any external data available on this subject without success. Due to the fact that bed bugs were practically extinct in the western world since the 1950’s, the lack of modern equipment (carbon dioxide removal equipment, many of the current DIY gadgetry), no reliable sources of external data are available. Thus the company will use internal data or more specifically data collected internally from the new website (please see IT section below). Types of Surveys All data collected will be done through an online website where each individual member of either Group A or Group B will answer the questions on their own. This will be done so the data will not be contaminated by the bias of the individuals who collect the data as well as to make sure that each individual is able to answer each question thoroughly in the comfort of their own home, and not with a member of the research team present. (Dillon, 1994) Observation Studies This part of the study will be performed by the individuals who at the end of the study will come inside the test subject homes with bed bug sniffing dogs to determine empirically whether any bedbugs are still present within the premises. There is no known method besides the bed bug sniffing dog that can reliably determine their presence. Experiments / Test Markets The individuals to test out the premises of the experiment will be gathered from a specifically set up website that will gather the random individuals who will participate in the experiment. Use of Information Technology Information Technology will be used in multiple ways throughout the survey to not only save marketing budget dollars for the company but also to make the entire process less intrusive for the test subjects. The 1000 total sample will be gathered through a specially created website which will ask consumers if they wish to receive a free extermination in exchange for their participation. After a few thousand names are gathered, the individuals will be asked (via email) to return to the website (via a link inside the email) to fill out a detailed survey about their current infestation: (a) How often they were bitten (b) How often they see bedbugs (c) to rate the level of their infestation (d) to see if they have used any methods to deal with the infestation in the past, etc.. The website will then randomly assign (to make the study double blind) the individuals into two groups described earlier in this presentation. A simple random generator built into the website can accomplish this, that any second year IT student can write for under $100. The researchers will not be able to see the names, races, gender or any other information about any specific individual to remove any potential bias. Each of the individuals will also be assigned randomly to an exterminator, who will not know that individual is part of any experiment. (Calabrese, 2011) The post-study interviews will all be done via the internet so as to not inundate the individuals with unwanted visits or telephone calls. The individuals who participated in the study will receive emails with a link to fill out the qualitative parts of the study, which will ask them not only to rate how they feel (using their own words) about their current bedbug situation but the overall experience. In case of Group A, the questions will include (a) describe the ease/difficulty in applying the DIY products (b) Did they cause a mess? (c) How they felt about the infestation a week later, 2 weeks later, 1 month later (d) Would they recommend it to their friends and why? McKnight, 2011) The use of web based technology would make the entire process more comfortable and may result in more honest answers since the questions will be answered at the convenience of each individual who participated in the experiment and not at the convenience of the organizers of the experiment. The final data will also be much easier to break up and analyze since every response will be stored in the database and thus the final data could be bro ken down and correlated using a vast array of different scientific approaches. Reference http://www.economywatch.com/world-industries/steel-industry/trends.html

Aldous Huxley s Brave New World - 1453 Words

Aldous Huxley’s Brave New World kindles many questions about today’s social order and considers the questionable society exposed in the book. Throughout the book, Huxley presents a world much different than the one we are accustomed to. Some question whether the novel portrays a dystopian or utopian civilization. There are a variety of advantages and disadvantages of Huxley’s world paralleled to the one we live in today. Two major disadvantages considered consist of the lack of family, monogamy, and social organization; as well as the need for soma in lieu of happiness, or rather the ‘fake’ happiness it compromises. In contrast, the benefits of the society are limited. These consist of concepts behind the elimination of conflicts, commitments, and worries. Everybody observes the story from a different perspective. Knowing the gains and losses of each society, which pertain to the family system, monogamy, feelings of world peace, elimination of c ommitment, and the exclusion of disease, will assist a person in concluding their belief on whether each culture is flawless or severely corrupt. Some may argue that Huxley’s removal of the normal family system and replacement of it with a polygamous arrangement is an enthusiastic one. However, the concept behind monogamy and family is a beautiful one. Monogamy is strength, it gives people a home and a person they can trust and believe in with their whole heart. With polygamy arises drama, distrust, hatred, lust, and jealousy.Show MoreRelatedAldous Huxley s Brave New World1334 Words   |  6 Pageso read Aldous Huxley’s Brave New World is to understand the fear for the future during the 1930’s. Widely considered ahead of its time, Brave New World is one of the most influential novels regarding the destructive outcome of genetic and public manipulation through regime control. The story contrasts two worlds: the traditional world where the â€Å"savages† reside and the new World State: a negative utopia where unrestrained sexual freedom, reproductive technology, and mind numbing drugs run rampa ntRead MoreAldous Huxley s Brave New World1329 Words   |  6 PagesIn Aldous Huxley, Brave New World, life is peaceful without any rebellion from its citizens. The society is called ‘The World State’, where scientist can finally produce eggs, without women getting pregnant. As a result, there is no such thing as a â€Å"family†, and the word ‘Mother’ and ‘Father’ are consider as obscene. â€Å". . . the loathsomeness and moral obliquity of childbearing –– merely gross, a scatological rather than a pornographic impropriety† (Huxley 159). They use the Bokanovsky Process, inRead MoreAldous Huxley s Brave New World1080 Words   |  5 PagesComplete Control† Today, one s perceptions of happiness are more often than not associated with material achievements, advancements, or perhaps, love. In Brave New World, however, happiness is based upon the pursuit of stability and emotional equilibrium Aldous Huxley s dystopian novel, Brave New World serves as a warning of the ominous. Set in London, the totalitarian regime instills the motto of stability, community, [and] identity(Huxley.1.1) in its citizens. Huxley s dystopia attempts to findRead MoreAldous Huxley s Brave New World Essay1800 Words   |  8 PagesAccording to Webster’s New World Dictionary, bravery is â€Å"possessing or exhibiting courage or courageous endurance† (Agnes 178). Oftentimes, people are commended for acts of bravery they complete in the heat of a moment or overcoming a life-changing obstacle. Rarely one is commended for simply living a brave life, facing challenges they do not even understand. The characters in the Aldous Huxley’s Brave New Wor ld live a peculiar lifestyle demonstrating bravery for just breathing. Although Huxley’sRead MoreAldous Huxley s A Brave New World1649 Words   |  7 PagesAldous Huxley has presented us a compelling story in the 20th-century called a Brave New World. One of the most notable dystopian novels, it calls for a reader to conceptualize a world, in which society and science are synonymous with each other, history had faded far into obscurity, and Henry Ford, the creator of the assembly line, becomes a deity to many uniformed individuals. The book was about how humans are no longer created by the conventional means of mating, rather artificially, throughRead MoreAldous Huxley s Brave New World1904 Words   |  8 PagesAldous Huxley’s Brave New World, published in 1932, is a masterpiece of science fiction. His imagined, dystopian state creatively employs facts and theories of science, as well as his very own thinly-veiled commentary on the future of society. His family backg round and social status, in addition to molding Huxley himself and his perspective, no doubt made impact on his writing and contributed to the scientific accuracy of his presentation. However, Huxley certainly qualifies as a social commenterRead MoreAldous Huxley s Brave New World1564 Words   |  7 Pages Envision a world where everybody is happy, there is no sorrow or suffering, no fear of death, no misery, everything is pleasant, and the government doles out happy pills, known as Soma. Aldous Huxley’s novel â€Å"Brave New World† describes this world. Is everyone truly happy, and what do the citizens sacrifice in exchange for living in this utopia? Huxley helped shape the modern mind with provocative theories about humankind s destiny, and he was concerned with the possible social and moral implicationsRead MoreAldous Huxley s Brave New World1038 Words   |  5 PagesAldous Huxley, the author of Brave New World, portrays a World State that has made consumption one of its centerpieces. Economic stability is essential to the effectiveness of the World State. They are brainwashed by advertisements and organizations that make them feel as though they are free. The people within the World State continuously consume because of the conditioning they obtained when they were younger. They are educated that when an object or good is in need of fixing, they must get ridRead MoreAldous Huxley s Brave New World2645 Words   |  11 PagesTimes: Aldous Huxley was born into a family of renowned scientists in 1894. He lost his mother at age 14, became virtually blind due to illness three years later, and lost his older brother to suicide at age 21. Despite these setbacks, he went back to school after dropping out of Eton and earned a degree in English literature from Oxford. Because of his blindness, he was not able to do the scientific research he had previously wanted to do, and turned to writing. He wrote Brave New World in fourRead MoreAldous Huxley s Brave New World2041 Words   |  9 Pagesâ€Å"I wanted to change the world. But I have found that the only thing one can be sure of changing is oneself†- Aldous Huxley. Throughout Aldous Huxley’s life he encountered malicious experiences that changed him drastically. He found out that he was a great writer through the dreadful and exceptional events in his life. In the novel Brave New World, Huxley uses conflict and characterization to illustrate how the adv ancement of technology can potentially cause human destruction and how individual motivation