Animals In The Eyes Of The Dragon Essays - Novels By Stephen King

Creatures In The Eyes of The Dragon Despite the fact that it might appear to be very ludicrous, the job of creatures in The Eyes of the Dragon is an incomparable and noble piece of the novel. Through the improvement of the novel, the collective of animals thunders novel from creepy crawlies to canines and they all play their own, singular jobs. The incredible highly contrasting Anduan Husky named Lively who is, out of every last bit of her pooches, Naomi?s top pick, leads Ben Staad and Naomi straightforwardly to the whereabouts of Dennis, Peter?s head servant. Flagg?s creatures are images of his arrangements for the destruction of Delain. The mythical serpent that is slaughtered by King Roland may be considered the most the vital of all. In this prototype story, Thomas sees Flagg murder Thomas?s father through the eyes of the mythical beast. Toward the finish of the novel, however, the entirety of the creatures? jobs become all-good. Spirited, Naomi?s partner, is a solid willed, over- certain, Anduan Husky who may have been the ?best following hound that at any point lived.? This pooch summarizes the importance of a man?s closest companion. Lively, who can follow a three-day-old fragrance in the center winter, is the explanation the story happens as it does. Similarly as illegal conflagration hounds help pinpoint the area of substances utilized to light fires, Frisky utilizations her sharp feeling of smell to pinpoint precisely where Dennis, child of Brandon, has traveled to from Peyna?s farmhouse. Dennis?s mission is to return to the château where Thomas the Tax-Bringer and Flagg, the king?s performer, live what's more, are at high force. Peyna, who has quite recently surrendered his Judge- General?s seat, has an inclination that there is some motivation behind why Subside has requested the Royal Napkins and his mother?s dollhouse. Dennis is to discover this explanation by sending a letter to Peter, who is detained at that point. Dennis ventures from Peyna?s ranch in the Inner Baronies back to the frightful palace with nothing with the exception of the dangers of getting executed. After five days, with not a spirit knowing the whereabouts of Dennis, Naomi and Ben Staad (Peter?s closest companion) happen upon the abandoned ranch. Naomi?s hounds have been pulling the sleds for thirty miles right from a blanketed empty in which they were enjoying the great outdoors. The two currently feel vulnerable. With no sign on where there companion had made a trip to, they look constantly for any indications of what they are to do straightaway also, discover nothing by any stretch of the imagination. ?In the event that just there were an approach to follow him,? Ben says and, from that point, a light lights in Naomi?s head like the sun on a due-splashed morning (King 296). This is the embodiment of where Frisky fits into the image. After brief conversation and contention, Ben and Naomi find that there are hints of Dennis in this relinquished shed however it can't be recognized by people and Frisky?s feeling of smell resembles the ?visual perception of a man with the look of a falcon? (Ruler 299). Stephen King significantly calls attention to that Dennis?s fragrance is a brilliant electric blue and that Frisky has the fragrance put away in her ?library of fragrances? (Lord 299). Spirited leads her buddies far and high, through numerous miles of snow to the abandoned farmhouse and in the end to a spot in which they are compelled to stop. One may seem puzzled taking into account why Frisky is alluded to above as being ?finished certain.? At the canal, after some minor clash, the Anduan Imposing by and by facilitates the circumstance and takes a jump of confidence into the extraordinary sewer pipe which takes the explorers under the palace and straightforwardly to Dennis?s area. Other than the reality that Frisky?s ?honorable nose? is a principle topic and could be considered by about a good, there is progressively instructive and amusement esteems here than in some other piece of the story. Flagg?s creatures associate him in the entirety of his endeavors to fate the realm of Delain. For instance, the deathwatch creepy crawly that Flagg kept confined for a long time is his approach to endeavor to kill Sasha, the King?s darling spouse. The bug has been benefiting from infant mice that are biting the dust from poison. The creepy crawly is blood red and as large as a rodent (King

The Relationship between Employee Commitment and Employee Engagement, Assignment

The Relationship between Employee Commitment and Employee Engagement, Employee Satisfaction - Assignment Example It likewise can be alluded as making a solid workplace for the representatives so as to inspire them. It will assist the representatives with connecting with their work and occupation obligations (Story, Wright and Ulrich, 2009, p.300). Then again, duty can be characterized as eagerness to endure in a course of hesitance and activity to change plans. The workers dedicate their vitality and time to satisfy their activity duty just as their own, locale, family and otherworldly commitments. Workers, who are focused on their associations and exceptionally occupied with their activity, give viable upper hands to the associations regarding higher yield. Uncertain representatives don't fret over work environment execution and yields. Then again, the submitted workers will in general give their complete exertion to satisfy their own profession objectives and employment obligation. Commitment of a representative can't conceivable without viable responsibility towards the association and divin er difficult work. Pioneers or the supervisors of an association assume an indispensable job in representative commitment. It is significant for a supervisor to offer some incentive to the necessities or fulfillment level of a representative so as to retrain worker responsibility and representative commitment. Just a persuaded worker can perform adequately in an association. ... It will assist an association with achieving achievement (Mannelly, 2009, p.161). Submitted workers are progressively drawn in to their activity and association contrasting with the uncertain representatives. Representative commitment, boss practices, work execution and business results are profoundly identified with one another. It is the obligation of the businesses to spur their representatives to perform effectively. Compelling execution evaluation, motivator frameworks, vocation development openings are the inspiration and execution drivers for a worker in an association. These angles made a representative focused on their activity. Submitted representatives give their best execution so as to gain by the potential vocation openings. In this manner, it very well may be expressed that, compelling worker commitment can assist an association with increasing its business efficiency. Compelling execution evaluation framework builds the responsibility level of a worker. It is apparent that the worldwide work environment conduct is evolving drastically (Albrecht, 2010, p.67). Presently a-days, the clients are attempting to accomplish esteem included and top notch items and administrations. Along these lines, the worldwide associations are attempting to inspire their workforce so as to satisfy with the need of the clients. The uncertain representatives can't perform successfully because of absence of working environment inspiration. As the gifted and roused representatives are the greatest resources of an association, in this manner it is obligation of the association to deal with their necessities. In this manner, it very well may be presumed that submitted representatives are more drawn in with their work and obligations than the uncertain workers. Is it right to state that Committed Employees are more fulfilled than

Essay Topics and Environment Essay Topics

Essay Topics and Environment Essay TopicsIn writing an environmental essay, it is important to choose the right topic. The first step is to decide what your essay is about. What is the main purpose of the essay?Essays are usually published for business, educational or research purposes. If you are writing for the school paper, you will need to follow certain guidelines and adhere to certain rules.The most important aspect of an essay is that it should be original. It should contain factual information. By finding a topic, you are more likely to come up with an essay that can stand alone.Next, you should be familiar with the topics that you will be writing about in your essay. You can do this by simply reading some literature on the topic. Try to find out as much as you can. You may also want to get the help of a professional writer or editor, so they can give you a suggestion.Once you have a brief outline, start looking for topics. Choose one that interests you. Be creative and do no t limit yourself to a subject that has already been explored. You might be surprised at how good your topic can be if you take the time to write about it.After you have chosen your topic, you should begin writing the essay. Use the topic as a guide to keep you focused. If you do not find something that interests you, move on to another topic.Environment has been a hot topic for many years now. In fact, it has become a very interesting topic of discussion in schools. Some of the questions that students ask include: How is the environment impacting my life? Is there anything that can be done to avoid or correct the effects of the environment?Because of the many changes that are occurring, it is important to think about the people's perspectives on the topic. They are the ones who can offer you valuable input on the environment. Find out what the people feel is wrong or right about the environment and present their opinions.

Taking Control of Eating with Bulemia or Anorexia Essay

According to the article Eating disorders 101, it states that â€Å"Between 5 and 10 million Americans have anorexia or bulimia†. People may not think of anorexia as an addiction, but in many ways it is. Anorexia usually begins as a diet. People may feel a loss of control and dieting is something that they feel they can have control over, thus feeling better about themselves. People will become closer with their bodies and soon develop a preoccupation with food and fear of gaining weight. The person may begin to notice something wrong but won’t stop dieting because the quest for the perfect thin body has become the most important factor in their life. Some people may think that anorexia is affected only by teens but in fact mothers have a big†¦show more content†¦This could then result in the patient not reaching their full height and developing brittle bones. Many doctors say that weight loss leads to many health effects. The lack of food causes the body to break down and cause to function properly as internal organs, such as the kidneys and liver, begin to shrink. Blood abnormalities include leukopenia (low white blood cells), thrombocytopenia (low platelet counts), and osteopenia (thinning of the bones). Anorexia has a big effect towards teens. According to the book Anorexia by Karen F. Balkin, it states â€Å"My story began 14 years ago when I was 12 years old. I was an awkward middle-schooler who desperately wanted to be beautiful and ached to be popular. I heard enough derogatory fat comments and witnessed enough pointed fingers while growing up to know that I didn’t ever want shunned and ridiculed like that. Therefore, I came to the conclusion that to be beautiful and popular, you needed to be thin.† Some teens may feel the only way to fit in is to lose weight or the other teens will pick on them. The other teens should indeed stop bulling anorexic teens because it’ll encourage them to keep starving themselves. The first step in treating anorexia often is the most difficult one. The person with anorexia must admit that he or she needs help. According to the book Anorexia by Bonnie Graves, it states â€Å"First, the person must be evaluated for any urgent medical problems. The next step is to help the person begin gaining weight byShow MoreRelatedPsy 244 Essay10464 Words   |  42 Pagesself-report (by children and/or parents, other family members, teachers, peers): children don’t remember (infintle amnesia) but parents do experimental: deliberate, controlled manipulated of presumably relevant variables; comparison of â€Å"experimental† and â€Å"control† subjects â€Å"natural experiments† (â€Å"experiments in nature†): observational studies that take advantage of naturally occurring variations along presumably relevant dimensions (Feral â€Å"wild† children, Twins, adoptive, children with physical/structural

How Can Such a Life Threatening Issue Be Overlooked So...

Millions of Americans die every year from cigarette smoke, but not all of them are smokers. Conclusive information shows, â€Å"Since the 1964 Surgeon General’s Report, 2.5 million adults who were nonsmokers died because they breathed secondhand smoke† (â€Å"Health Effects†). These nonsmokers, who died from secondhand smoke related illnesses, were exposed to secondhand smoke throughout their lives in order for these illnesses to develop. Most adults who suffer from secondhand smoke related issues were raised in homes where their parents smoked, which left them to suffer in the deadly chemicals being vaporized within the air from the burning cigarettes. Parents are informed of the harm cigarettes cause to their own body, but they still continue to†¦show more content†¦Many people spend a majority of their time in their homes, but what about the time spent in their automobile? Many people tend to overlook the harmfulness of smoking in an automobile, which makes them ignorant to their surroundings because automobiles are more compact than homes. When a child is in an automobile with a smoker, he or she cannot escape. Recent studies show, â€Å"Secondhand smoke contains more than 7,000 chemicals. Hundreds are toxic and about 70 can cause cancer† (â€Å"Health Effects†). From a recent petition taken in Michigan, results showed that â€Å"75% of people support no smoking in homes were children have asthma or a similar lung condition† (â€Å"82 percent†). Only 75% of people think it is erroneous to smoke in a home with a known life-threatening condition. The other 25% of people must not be informed of the negative side effects smoking creates, because 75% is unacceptably low when there is a known life-threatening condition and those people still think it is acceptable to smoke around that child. If 25% of people are willing to smoke in a house with a child with a known life-threatening issue, than what are th ey going to do in an automobile? If a parent is smoking with their child in an automobile, the parent should be pulled over for child abuse because that child cannot escape their environment and most likely the parent will not consider the child’s request to not smoke around them. Reports showShow MoreRelatedGlobal Water Crisis : Book : Water Wars1269 Words   |  6 PagesShort Paper #1 (Global Water Crisis; Book: Water Wars) The Use of Evidence Life springs up around water sources. It is no coincidence that some of the greatest civilizations have been build need fertile bodies of water. Known life relies on water to sustain that life. So it is no surprise when a debate arose in 2013 around comments made by Nestlà © Chairman Peter Brabeck regarding privatization of water and the fundamental human right to survive from dehydration and illness from non-portal water consumptionRead MoreEssay On Loss Of Death1480 Words   |  6 Pagespart of my remains to be studied after my death, I would agree to do so. I have been on the patient side of the medical field, rather often, and understand the argument that being a display because of a unique or rare issue is undesirable and could strip someone of their humanity. During life, a patient with a rare or intense medical issue can be examined, tested, and talked about as if they are not in the room. This occurs so often that is seems as they are more their medical diagnosis than theyR ead MoreThe Effects Of Social Media On Teenagers And Young Adults1652 Words   |  7 PagesIn the other hand, social media can also have a negative effect on teenagers’ and young adults in their academic lives. One of the main consequences is addiction because students can easily get distracted by simply using their phones or laptop. This issue can harm the student’s concentration and the ability to learn new topics. Social media can easily grab the attention and concentration of students which it can turn into inappropriate actions such as chatting and killing time during class time.Read MoreFacebook Is A Social Media Website1102 Words   |  5 PagesFacebook is a social media website that is used among people of all ages, to stay connected with friends and family all within the privacy of their home. The uses of Facebook consist of, joining groups, playing games, and making new friends. With so many aspects it’s no wonder the Facebook network grows larger an d larger by the second. Like all social media sites there are precautions that should be taken to ensure safe use. To use Facebook responsibly users should check account privacy settingsRead MoreThe Obama s Health Care Policy886 Words   |  4 Pagespolicy I chose to review is the junior United States Senator from Texas–Ted Cruz. Most of Senator Cruz’s health policies are easily accessible and posted on his presidential campaign website–tedcruz.org. Senator Cruz opposes the Affordable Care Act (which he consistently refers to as â€Å"Obamacare†) and wanted to repeal â€Å"every single word of Obamacare†; to resolve this issue, he was planning to make healthcare more â€Å"personal, portable, affordable† (â€Å"Cruz: I Will Repeal and Replace Obamacare,† 2016)Read MoreSmoking Is A Controversial Topic On Modern Society1201 Words   |  5 Pagesalways pops up in a person s mind, â€Å"Smoking Kills†. Considered as one of the bi ggest public health disasters in the world smoking is a very controversial topic in modern society. As of recent times due to the link smoking has with serious health issues, many advertisement have been made to make people aware of the dangers. In the advertisement â€Å"Smoking Kills† the hand that holds the cigarette is compared to that of a gun. Since a gun has a dangerous atmosphere the artist of the advertisement makesRead MorePatient Narratives1708 Words   |  5 Pagesadvancement of the humanity/society and all of its facets. An illustration of this can be seen in the transfer of a family s lineage, history, and values from generation to generation. This allows for the recipient of this information to have a greater knowledge of his/her own family and the history surrounding it. Oral narratives and writings, such as journals, stories, or speeches to others are stress-relieving mechanisms that can reduce the external stress. The narrating of one s thoughts definitely doesRead MoreEuthanasia: Murder or Mercy? Essay1665 Words   |  7 Pagesstimulated by multiple cultures that tend to consider how many of their viewpoints come into question when determining where they stand on the issue (Larue). Either way, both parties cannot argue with the obvious actuality that an individual that adopts the option of â€Å"opting out† dies indefinitely. The burden and conviction associated with taking one’s life is often too much for an individual to take. Under closer observation, euthanasia has three main issues that cause it to be more detrimental than beneficialRead MoreThe Problem Of Child Abuse1388 Words   |  6 Pagesunderstand it. As a young person I believe that the issue of child abuse needs to be addressed. It is crucial for society to comprehend the extensive problems that it causes and how it impacts people. Child abuse is the physical, sexual or emotional maltreatment or neglect of a child or children. Anything deliberately to hurt a child or young person physically, sexually, emotionally or psychologically is child abuse. The five subtypes that can be distinguished in this definition are; physical abuseRead MoreWhat Is Bipolar Disorder?1546 Words   |  7 Pagesroutines and another terminology is â€Å"manic-depressive illness†. According to American Psychiatric Association â€Å"Bipolar diagnosed patients can lead full and productive lives†. This isn’t by any means harmful or threatening but can be well managed, controlled and yield positives because it can be treated. How Can Bipolar Behavior Be Recognized? An individual can be in one of the two unalike phases when experiencing an episode or actually active in both phases at the same time. There is the mania and

Homosexuality in Twelfth Night - 1434 Words

In medieval and Elizabethan England, homosexuality was not only looked down upon, but was a crime punishable by law. Found perpetrators, including the famous King Edward II, were horribly punished. Edward was killed by â€Å"the slow and painful insertion of a red, hot poker into his anus†, along with his lover, who â€Å"had his genitals cut off and burned† (Sanders). Such is the world in which a bisexual William Shakespeare lived. Though he married Anne Hathaway at the age of 18, he was rumored to have had extramarital affairs with numerous men while in London (â€Å"Shakespeare’s Sexuality†). Gay men are present in many of Shakespeare’s plays, most prominently Twelfth Night. A sailor named Antonio falls in love with a man of noble birth named†¦show more content†¦As the guards drag him away, Antonio reproaches himself for being blinded by Sebastian’s good looks: â€Å"[I] relieved him with such sanctity of love, / and to his imag e, with methought did promise/ Most venerable worth, did I devotion† (3.4.375-77). Judging on appearance is one of the most dangerous things humans do. When one sees a person dressed extremely well, one immediately assumes that that person is rich and snobby, a person who takes bread from the mouths of hungry children just to satisfy themselves. On the other hand, when one sees a homeless man dressed in rags, one tries to avoid that person because, in most humans’ minds, at least subconsciously, that person is lower than â€Å"normal† people. This view of humanity greatly restricts our perspective. When Antonio is dragged to the Orsino’s court by his guards, he claims that Viola (whom he thinks is Sebastian) is the cause of all his troubles. Antonio tells the duke his entire story about how he met Sebastian and Sebastians supposed betrayal of Antonio: His life I gave him and did thereto add My love, without retention or restraint, All his in dedication. For his sake Did I expose myself (pure for his love) †¦ Where being apprehended, his false cunning †¦ Taught him to face me out of his acquaintance (5.1.80-88). Such is the fate of a homosexual man in Elizabethan England. He has no rights, no realShow MoreRelatedOthello, By William Shakespeare1543 Words   |  7 Pagessat abaft a screen pretending to be the antithesis sex, or just someone innominate in order to get our true feelings and emotions out. Similarly, Shakespeare utilizes the theme of disguise in countless plays, specifically in As you like it and Twelfth Night. Although many may postulate that he has disguised certain characters as the opposite gender solely for comedic purposes, the reason behind it is significantly deeper and complex. By disguising the actors as the opposite gender, also known as cross-dressingRead MoreShakespeare s Twelfth Night : Gift Exchange, Debt And The Early Modern Matrimonial Economy1321 Words   |  6 Pagesage, society finally accepts homosexuality,other sexual orientations, and gender identity became a more acceptable concept.However, even though it became acceptable once again in the twenty first century. Literature throughout the ages depicted different sexual orientation and gender identification. The play Twelfth Night made produced by William Shakespeare discusses the topics of sexuality during the early 17th century. The articles Gender Trouble in ‘Twelfth Night by Casey Charles agrees thatRead MoreGender Ambiguity : Boys Should Be Girls Will Be Boys And Twelfth Night Essay1649 Words   |  7 Pagescomedies and it is portrayed significantly in both As You Like It and Twelfth Night. Gender is a major theme in the work of Shakespeare which is an issue which has had a significant impact on the criticism attracted to his work for many of his plays, led by feminists in particular. In each of the two plays there is gender ambiguity, mistaken identities and gender blurring as Shakespeare deals with the important issues of homosexuality and bisexuality. Before dealing with these issues it is importantRead MoreThe Brilliant Comedy of Shakespeares Twelfth Night Ess ay1630 Words   |  7 Pagespowerlessness leads to comedy. Shakespeare’s Twelfth Night has central love triangle between Cesario/Viola, Orsino, and Olivia; the excesses and complications within the triangle causes disorder for the characters and audience, and increases hilarity. Shakespeare further confounds the plot by toying with gender-switching, plague imagery, and even homosexuality. The progression of all of these plot devices which are contrary to society’s rules makes Twelfth Night an ideal comedic work because it playsRead MoreHomosexuality : A Platonic Relationship1553 Words   |  7 PagesOne of the biggest debates when it comes to Shakespeare is if homosexuality is present in his works or not. This debate only began in recent decades when the term â€Å"homosexuality† was not seen as completely taboo. Many scholars debate that the â€Å"platonic† relationships between men were really participating in homosexual relationships, which were c overed in many layers of English Renaissance language. These scholars also argue that women during this time were used for two reasons: 1) to cover up saidRead MoreWilliam Shakespeare s Twelfth Night2005 Words   |  9 Pagesabout the role that gender plays in Shakespeare’s work. Focus on Twelfth Night or King Lear—or discuss both plays together. Do you see these patterns repeated? Or do you see them being challenged and somehow undermined (implicitly or explicitly) in the plots and language of the play s)?† wants to know if Shakespeare wanted to break the pattern of women being passive objects to men in the literature. In the story Twelfth Night by William Shakespeare all of the roles are played by men. In the fifteenthRead MoreMarriage and Twelfth Night1541 Words   |  7 Pages‘At the end of Shakespeare’s comedic plays all complications and disorders are resolved and a new order is generated to the satisfaction of the audience.’ to wha t extent is this true of Shakespeare’s Twelfth Night? It is easily argued that Shakespeare’s comedic plays have a similar, formulaic, structure. Dr Schwartz from the California Polytechnic State University  argues that the ‘action of a comedy traces a movement from conflict to the resolution of conflict’. There are many disorders and complicationsRead MoreThe Twelfth Night, By Oscar Wilde1158 Words   |  5 Pagesimmediate needs for the family. However, William Shakespeare’s Olivia, in the Twelfth Night, and Oscar Wilde’s Gwendolen, in the comedy, The Importance of Being Earnest narrative seemingly contradict orthodox gender norms. Olivia and Gwendolen both live in a social construct based on male dominance. Yet both of them upends this norm and play dominant role in both of their relationships. In his play the Twelfth Night, Shakespeare uses Lady Olivia to illustrate the complexities of love and courtshipRead MoreTwelfth Night By William Shakespeare1666 Words   |  7 PagesIn Shakespeare’s Twelfth Night, the main story told is of the battle between silliness (Feste, Maria, romance, pranks, and drama) and seriousness (Malvolio, dourness, rules, and stresses of life). One facet of this is gender – the main protagonist Viola presents as male for most of the play. Shakespeare, whether intentionally or not, has shown prime examples of projected identity based on sex, gender roles, and the power associated with each sex. These messages were revolutionary at the time, andRead MoreTwelfth Night, As You Like It by William Shakespeare1153 Words   |  5 PagesPeople would come from all around to feel the way Shakespeare wanted the audience to feel. He wanted to express his life and his way of thinking through his art which was dramatic writing. Shakespeare expresses his love through his plays such as Twelfth Night, As You Like It, Hamlet and many others through his use of wit, humor and dramatic talent. In his life he experienced many ups and downs as we all do. Shakespeare married a women, Anne Hathaway, who was eight years older than he at the ripe age

Porters Five Forces Starbucks - Solution is Just a Click Away - Free

Question: Discuss about theStarbucks for Marketer of Coffee. Answer: Introduction The company Starbucks is running as a marketer of coffee in 68 countries all over the world. The corporation sells coffee, tea and other food stuff via its various outlets. The sale of its tea and coffee is also through its various licensed stores. Apart from the Starbucks brand the sale is done through other brands also like Teavana, Tazo, Seattles Best Coffee, Evolution Fresh, La Boulange and Ethos. Starbucks operates via varied channels. It operates in America, which includes US, Canada and Latin America. The second segment is of China and Asia Pacific the third segment is of Europe and Middle East and the fourth is of Africa there is also a channel development segment. The channel development includes ground coffees and other ready to drink beverages. The stores of the company are located in populous locations. The company is regularly expanding its store formats by including Drive thru outlets for the ease of the customers. Apart from tea, coffee and beverages the company also p rovides food items of nutritional value. Starbucks also offers its equipment and accessories like coffee brewers and espresso for sale. In various locations like Teavana and Seattle and other places the company goes for traditional franchising. As far as the consumer packaged goods are concerned the company sells packaged coffee and tea in both its domestic and international markets. It also provides ready to drink beverages to grocery, clubs and retail outlets (Team, 2016). Pestel Analysis of Starbucks This tool is used to analyze the impact of external factors on the performance of the business. It includes 6 factors that have a direct impact on the business- Political, Economic, social, Technological, Legal and Environmental Impact of Economic Factor on the company: The overall economy has dented the purchasing power of the customers. According to the market survey, the customers have not cut down on their coffee consumption and rather they have moved to options with lesser prices. This would imply that the companies can still influence its customers by providing them the products at lower priced options. Starbucks has the challenge of rising costs, both operational and labor. Apart from this local currency exchange rate is also posing a threat (Makos, 2015). Impact of Legal Factor on the company: The customers of US are getting more alienated towards ethical business which means that the brand they opt should be in accordance with the social and environmental norms. The growing consumer awareness is posing a challenge to the company. The company has to make sure that it does not violate the rules and regulations of both the home country as well as the buyer countries. Starbucks has also to pay heed on caffeine production and other policies in accordance to the health authorities. Other legal factors that can have an impact on the company are: Strict trade regulation Licensing regulation Impact of Political factor on the company: The main concern is of sourcing of the raw materials. The politicians of the west and the source country are paying a lot of heed to this factor, because of which the company is going in accordance with the social and environmental issues. The activism and enhanced knowledge in the developing countries from where the company buys its raw material are putting pressure. The same pressure is also felt in home country (Ukessays Team, 2015). The MNCs of US are being checked strictly for their business processes. The company complies with all the fair trade practices. Impact of Social Factor on the company: As discussed above in order to counter the economic factor the company can lower down the prices of its products but then it will have to compromise on the quality. This is one of the big social cultural impacts that the company will have to face. The company will have to enlarge its consumer base to accommodate lower and middle income group people. The consumer base that is more concerned about ethics is also to be kept in mind. The older generation is on the decline; therefore Gen X and Millennial are now the customers that the company has to focus. Other factors which have to be focused on are: Change in family style in developed countries Changing preferences of the clients Change in working style Change in standard of living of people Education level of consumers Impact of technological factor on the company: Starbucks is exploring the benefits of Smartphone technology. It has partnered with Apple to make an app which provides discount coupons to its customers. The company has also incorporated Wi-Fi facility in its stores. The consumers can now work and have coffee at the same time. This has increased the brand value of the company as well as the consumer experience of the customer. Starbucks has also initiated for mobile payments. Other Technological Factors to be Focused on are: Evolving innovative technology Biotechnological advancement Agricultural development Impact of environmental factors on the company: There have been environmental disasters in many countries which are the producer of coffee beans. Global warming and other such environmental challenges at a global level have a huge impact on the company. Starbucks Porters Five Forces Analyses Michael Porters five forces analysis helps stakeholders a basic analysis angle based on effect of market forces and targets to provide analysis of the companys strength, weakness within its industry. It is helpful to analyze the market with respect to investors and stakeholders (Oakley, 2014). Starbucks is one of the leading companies in coffee and snack industry globally. It operates in 20,000 retail stores across 50 countries. One of its huge strength is its brand and success globally. The company sells coffee, Bakery items, snacks both in retail stores as well as grocery shops and online stores. Currently, the company has strong financial and profitable position. The company is slowly entering into emerging market of China and expanding its operations and products in beverage list (Maverick, 2015). Porters five forces model will analyze following points: Market Competition Threat of Substitute Products Bargaining power of buyers Threat of new Entrants Bargaining Power of Suppliers (Dudovskiy, 2015). Market Competition Market competition is the strongest force, although Starbucks holds a strong position in the market, it has to face severe competition from its competitors like Dunkin Group and McDonalds. Starbucks marketing strategy has focused on improving its brand image and loyalty of customers to induce people to pay more. Starbuck has a strong brand identity in coffee, whereas these Dunkin and McDonalds are identified for other food items, hence Starbucks in a market leader. Starbucks is also facing competition in grocery items from Caribou, Folgers and Maxwell House which are coffee brands. Starbuck strategy includes coffee with other products like Tazo, Teas and its own Verismo brewing machine (Bloomberg L.P., 2016). Threat of Substitute Products There is a threat that customer can go for substitute product and this is another significant market force. There is a huge list of alternate food and beverage items that customers can substitute with Starbucks products. The markets get strengthened when there is no switching over other food items and selecting alternative products. Bars and restaurants are easily available options for coffee house. However, there is no threat for Starbucks as its customers going for substitute is less and Starbuck has been established as a premium brand. Starbuck will encounter the substitute by selling its home-brewing coffee maker Verismo. Bargaining Power of Buyers Bargaining power of buyer is a moderately effected market forcing i.e. Starbucks customers have little bargaining power as individual purchases are very less in number that companys total sales. Also the customer varies from coffee buyers, snacks buyers to grocery items customers. Thus, no single customer can affect the market pricing of Starbucks (Larson, 2009). Threat of New Entrants to the Industry/Marketplace The threat to market entrants is moderate to weak market force. The market is open for new potential entrants since entry is open and there are fewer prohibitions. However, in order to become a serious potential competitor of Starbuck, the entrant needs to be really strong and has to face many obstacles. Starbuck is a strong brand and its coffee shop market is very mature, its stores are placed at secure and prime locations so it has no problems with new entrants in the market or any other market share threat (Geereddy, 2012). However, the threat of new entrants in the retail store market is high as it does not hold a strong position currently. Bargaining Power of Suppliers This is the weakest force of Porters five forces. Starbuck is free to select any supplier amongst the ample of suppliers available in the market. Starbuck is an important customer for most of its suppliers which decreases the bargaining power of supplier. While Starbuck being at strong position, it doesnt misuse its position and take advantage of its suppliers so it operates a set fair trade practices under CAF program. Recommendations After analyzing the economic factor, it is recommended that Starbuck needs to reduce the costs and increase the value, in order to retain its customers and gain their loyalty Brand Recognition: Starbucks should continue to increase its brand recognition and brand identity. Preserving brand recognition and identity will help Starbuck to face competition from Dunkin Group and McDonalds. Customer loyalty will also help Starbuck to excel in the retail sector and compete Maxwell House Folgers. Product Portfolio: Starbucks should continue to increase products in its product portfolio. Increase in variety of snacks and beverages will help them to reach a variety of customers with different preferences (Kuuta, 2012). Retail Sector: Starbucks is weak in its retail sector this is why it can get affected by the threat of new entrants, fierce competition and bargaining power of buyer. So the company should continue to focus its attention on this area. Conclusion The company Starbucks is running as a marketer of coffee in 68 countries all over the world. The corporation sells coffee, tea and other food stuff via its various outlets. The above analysis demonstrates that Starbucks enjoys stable external environment. The main reason of this is that the company is into Food and beverage industry because of which consumers can reduce partial consumption but will not put an end completely. Michael Porters five forces analysis helps stakeholders a basic analysis angle based on effect of market forces and targets to provide analysis of the companys strength, weakness within its industry. It is helpful to analyze the market with respect to investors and stakeholders. Market competition is the strongest force, although Starbucks holds a strong position in the market, it has to face severe competition from its competitors like Dunkin Group and McDonalds. Starbucks marketing strategy has focused on improving its brand image and loyalty of customers to in duce people to pay more. There is a threat that customer can go for substitute product and this is another significant market force. There is a huge list of alternate food and beverage items that customers can substitute with Starbucks products. The markets gets strengthens when there is no switching over other food items and selecting alternative products. Bars and restaurants are easily available options for coffee house. Bargaining power of buyer is a moderately effected market forcing. Starbucks customers have little bargaining power as individual purchases are very less in number that companys total sales. References Bloomberg L.P. (2016). starbucks corp . Retrieved from https://www.bloomberg.com/: https://www.bloomberg.com/research/stocks/snapshot/snapshot_article.asp?ticker=SBUX Dudovskiy, J. (2015, October 23). Starbucks Porters Five Forces Analysis. Starbucks Porters Five Forces Analysis. Retrieved from https://research-methodology.net/starbucks-porters-five-forces-analysis/ Geereddy, N. (2012). Strategic Analysis Of Starbucks Corporation. Retrieved from https://scholar.harvard.edu/files/nithingeereddy/files/starbucks_case_analysis.pdf Kuuta, H. (2012). Recommendations for starbucks. Recommendations for starbucks. Retrieved from https://thecoffeeteam.blogspot.in/2012/02/its-time-for-my-final-blog-post-sniff.html Marketing Strategy and Alliances Analysis of Starbucks Corporation. NorthCentral University. Retrieved from https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1005context=busi_fac_pubssei-redir=1referer=http%3A%2F%2Fwww.bing.com%2Fsearch%3Fq%3DRecommendations%2Bfor%2Bstarbucks%26src%3DIE-TopResult%26FORM%3DIETR02%26conversationid%3D#search=%22Reco Makos, J. (2015). PESTLE Analysis of Starbucks. PESTLE Analysis of Starbucks. Retrieved from https://pestleanalysis.com/pestle-analysis-of-starbucks/ Maverick, J. (2015, December 08). Analyzing Porter's 5 Forces on Starbucks (SBUX) . Analyzing Porter's 5 Forces on Starbucks (SBUX) . Retrieved from https://www.investopedia.com/articles/markets/120815/analyzing-porters-5-forces-starbucks.asp Oakley, T. (2014, June 02). Starbucks: Porters Five Forces. Starbucks: Porters Five Forces. Retrieved from https://themarketingagenda.com/2014/06/02/starbucks-power-of-the-brand/ Team, S. (2016). Starbucks official website. Retrieved from https://www.starbucks.com/: https://www.starbucks.com/ Ukessays Team. (2015, March 23). A SWOT and PESTEL analysis of Starbucks. A SWOT and PESTEL analysis of Starbucks. Retrieved from https://www.ukessays.com/essays/marketing/a-swot-and-pestel-analysis-of-starbucks-marketing-essay.php

An Officer and a Gentleman essays

An Officer and a Gentleman essays An Officer and a Gentleman was made in 1982. It stars Richard Gere as Zack Mayo, Debra Winger as Paula Pokrifki, and Louis Gossett, Jr. as Sgt. Emil Foley. I think that the cast is amazing. Louis Gosset, Jr. won best supporting actor for his role, and Debra Winger was nominated for best supporting actress for hers. I think that this movie was a good jumping off point for Richard Gere, his work in this movie was great. I think that it was a great movie for its time. It definitely couldnt be done now because we are too caught up with special effects. I am a hopeless romantic, so for me this movie stands out for its romantic qualities more than anything else. I think that the reason An Officer and a Gentleman will be one of those movies that will last forever is because a good story will last forever and as long as there are hopeless romantics in the world, these types of stories will last for all time. Zack Mayo is the unwanted son of a sailor father (also an alcoholic and womanizer). Mayo has had it less than fair; his mother killed herself when he was just a boy. He was then sent to live with his father in the Philippine Islands on top of a brothel. After graduating from college Mayo decides to join the Naval Officer Candidate School (despite his fathers mockery) to be a jet pilot. When he joins he is a loner; he cares only about himself. He has no friends, no girlfriend and feels that he can do everything by himself. His drill instructor Sgt. Emil Foley shows him that he lacks character. Through a couple of their encounters Mayo realizes that Sgt. Foley is right and begins to change himself. It is not only Sgt. Foley that helps him discover himself. Throughout the thirteen-week training he becomes good friends with his bunkmate, Sid (David Keith), and falls in love with a local girl, Paula. Sid and Paula also have valuable life lessons to teach Mayo. He and Sgt. Foley have a moment at the en...

The eNotes Blog Top 10 Gifts for Readers andWriters

Top 10 Gifts for Readers andWriters Christmas is a wonderful time for lovers of literature.   You can finally get someone to read a book you love, request one (or more) from friends and family, or even give or receive a book-themed item.   Here are ten suggestions sure to make bibliophiles smile. 1.   Banned Books Bracelet. A beautiful way to show off your love of literature and provoke interesting conversations, this bracelet from The Literary Gift Company is stylish and smart. Consider pairing it with a couple of the books depicted for a memorable gift. Books featured on the bracelet include To Kill a Mockingbird, The Color Purple, Howl, and Alices Adventures  in Wonderland, among others. 2. Holidays on Ice by David Sedaris. Released in 1997, this hysterical collection of essays by now-famous author David Sedaris will delight even the Grinchiest Grinch on your list. Darkly humorous yet full of relatable insights into the human condition, Sedaris captures both the love and the maddening spirit of the holiday season. 3.   The Book Lovers Cookbook. If you have both a foodie and a book lover on your list, this is a fun and tasty gift. The authors, who are both chefs and book lovers, have included selections from a variety of novels, everything from Oscar Wildes The Importance of Being Earnest to Fannie Flaggs Fried Green Tomatoes at the Whistle Stop Cafe. How about whipping up a delicious treat for your next book club meeting? 4.   Barnes and Noble Membership. At Barnes and Noble, you can get great savings all yearif you purchase a $25 membership. Consider paying for these great benefits for a friend or family member and give them the gift of savings for a full year! 5.   Peeramid Book Rest. Prop up your book comfortably wherever you are with this unique book rest.   Use the tassel to mark your place. Available in a variety of colors: burgundy, navy blue, and sage green, among others. 6.   Famous Faces Journals. If there is a writer and pop culture buff to shop for, you can’t go wrong with one of these whimsical journals. Choose from Audrey Hepburn, Dr. Spock, and Michael Jackson, among others. 7.   Go Away, Im Writing Mug. Perfect for the published, aspiring, or humanities student on your list. Also available in Go Away, Im Reading. No need to say anything, just point and grunt. Bah humbug. 8.   This American Life USB. Some of the best and most innovative writers in America are contributors to National Public Radios award-winning series  This American Life: Michael Chabon, David Rakoff, and Junot Diaz, just to name a few. Enjoy these fabulous stories and rich voices as you luxuriate in 35 hours of programs. 9.   So Many Books, So Little Time Night Shirt. Give your favorite gal a gift shell love to put on and then go curl up with a good book 10.   Penguin Books Montage Tie. In 1935, Penguin Books revolutionized the publishing industry by distributing classics in affordable, paperback editions. Celebrate their lasting legacy with this attractive montage of some of Penguins most memorable titles.

Romanticism Or Postmodernism Arts Assignment Example | Topics and Well Written Essays - 500 words

Romanticism Or Postmodernism Arts - Assignment Example The paper "Romanticism Or Postmodernism Arts" states the romanticism and postmodernism arts. Some artists popular in the postmodern movement are Chris Burden, Marcel Duchamp, Andy Warhol, James Rosenquist, Roy Lichtenstein, Barbara Kruger, Rene Magritte, and Umberto Boccioni. There are several arts pieces that fall under the postmodernist art category. Some personal favorites are that of Chris Burden's â€Å"The Reason for the Neutron Bomb,† which is made up of 50,000 nickels topped with matchsticks that represent the Soviet tank buildup in Europe. Another art piece under this category is that of Barbara Kruger entitled â€Å"Your Body is a Battleground,† which is a feminist take and critique on how media creates an idealized version of beauty. There is also James Rosenquist's â€Å"President Elect,† which is actually a campaign poster turned into a commentary about consumerism and commodification. It is said that postmodern art actually began after the WW1. Peop le have tried to believe and push for a better future. The views that tradition and anything linked to the past restricts freedom caused the evolution of the belief that changes can be done and that human destiny can be influenced through art. However, after the WW2, it is understandable how people felt it is almost impossible to sustain this ideal. Furthermore, with the Cold War and the continuous threats about mass destruction, an optimistic view of the future seems impossible. It seems now that the future is no longer the goal of art.

Analysing the global marketing environment Assignment

Analysing the global marketing environment - Assignment Example Background This report is based on the examination of the global marketing environment of the popular cookies brand of New Zealand, Cookie Times, in the global market, especially in United States. Cookie Time Ltd (CTL) is one of the most popular cookie brands in New Zealand. This is located in Christchurch and makes snack foods since 1983. The mascot of the brand is known as Cookie Muncher. It is a commercial, innovative snacking company. One of the fundamental business structures of the company comprises of franchised distribution, retail, as well as manufacturing operations with special focus on the opportunities of foreign licensing and franchise. Chocolate Chunk Cookie was the first launched product in the New Zealand market intended for individual sale. With unparalleled operational excellence and dynamic entrepreneurship, CTL is dominating the domestic cookie and cracker market for more than 28 years. Their passion lies in building strong customer satisfaction base and network by providing unmatched quality products with extravagant taste (Franchise opportunities, Cookie Time, n.d.). The company’s portfolio includes highly innovative and popular products like glutten-free cookies and smart cookies with authorized certification from the National Heart Foundation. The mainstream sweet cookie was launched in the market in 2006 with prior consultation with the Ministry of health, NZ Parent Teachers Association and the Heart Foundation. In 2010, the first full scale retail space of the company, the Cookie Time Bar was established in Queensland which serves great hot cookies and milk with a nostalgic ambience. The outlet shop of the company outside the Christchurch factory is a landmark site which is well known for its giant cookie frontage. The head quarters and the food science laboratory are also established here. For distribution of the products to more than 6000 domestic retail outlets 40 independent franchisees work rigorously across time (Corporat e Profile, Cookie Time, n.d.). Reports show that about one-third the people of United States of America (US) have no time to take their meal. Only one-third of them take regular three meals in a day. The others depend on easily available food items and snacks and skip their meals. The unhealthy consumer behavior leading to rampant obesity has led majority of the American population to convert their dietary mechanism towards a more healthy process. As a result CTL finds a great opportunity to enter this market with its products which are rich in high proteins, high fibre, natural ingredients with low fat and sugar which guarantees healthy diet (Cookies in the US 2006, p. 6). That is why the study is done to find out whether there is proper global environment of the marketing Cookie Time in the country. 1. Environmental analysis 1.1 Economic Environment The economic setting can modify quite fast. Effects of rapid business decline in a country or region will adversely affect the busine ss environment of any organization within that geographical boundary. However new strategies are to be formulated and implemented at the simultaneously for maintaining sustainability. The fall in consumer’s income changes their consumption pattern by cutting down expenses by barred consumption on some products. As a direct consequence many companies including

Sports Drink and Gatorade Essay Example for Free

Sports Drink and Gatorade Essay In the summers ’65, Florida University’s physics Lab was swarmed with hushes and gushes over a question on players, heat and performance on field. Coach and physicians were equally puzzled as much concerned over the matter over growing heat stroke illness and degrading performances of peak players in acute heat. While the talks went on for weeks, Dr. Robert Cade, Dr. Dana Shrines, Dr. James Free and Dr. Alejandro de Quesada grilled down the talk to two factors that had affected the performance and provoked the heat illness in Gator Players. * The fluid and Electrolytes that the players lost through sweat were not getting regenerated. * The amount of Carbohydrates that the players used for energy on field was negligently being replenished. Birth of ‘Gatorade’ Having zeroed on the problems, the research team of Florida University scientifically fabricated a balanced liquid with precise balance of carbohydrate and electrolytes. The ultimate sport beverage was uniquely produced in the lab to ensure the replacement of lost key components from the body of Gator Players while sweating and exercising. The proud confection drink was called ‘Gatorade’. ‘Gatorade’ comes on Field Having the product in Lab was not good enough. The formula was finally introduced to the team; the gators started using the beverage during their practice, exercises and sport on field. The results were ubiquitous. Players were less fatigued, more active and exhibited outlasting win against the heavily favored opponent of the time finishing the ’65 season at 7-4. The performance had just started walking. By the year of 1966, Gator Team finished the season at 9-2 making a historical win of Orange Bowl. Beverage Buzz and Biz The beverage caught wild fire buzz in the field of sports far beyond the boundaries of Florida. People were curious about the beverage as much inquisitive about the invention. University of Richmond and Miami of Ohio were first to place order of batches of ‘Gatorade’ for their football team. Post the early adoption phase in the market, followers of the trend just kept coming. The famous saying of the coaches of that time was â€Å"Playing without ‘Gatorade’ on your sidelines is like playing with just ten men field†. Today’s official Sports drink traversed boundaries of nations and labs to conquer the quest for on-field energy builder. Orange to Super by ‘69 In the summer of 1969, Coach Ray Graves of the Florida Gators suggested to the Kansas City Chiefs that they use ‘Gatorade’ to combat the staggering effects of a blistering Missouri sun during training camp. The Chiefs were so impressed with the â€Å"Gator coach’s aid† that they kept it on their sidelines throughout the entire season†¦ which concluded with a stunning victory over the heavily favored Minnesota Vikings in Super Bowl IV. In the years that followed, more and more NFL teams began placing ‘Gatorade’ on the sidelines of their games and practices, and in 1983, ‘Gatorade’ became the official sports drink of the NFL—a title it holds to this day. Science, Sports and Success After two long decades of Dr. Cade and his team’s much famed work in developing optimum hydration formula- ‘Gatorade’ made its way to the ‘Gatorade’ Sports Science Institute founded in Barrington, Illinois, to conduct scientific research in the areas of exercise science, hydration, and sport nutrition. By early ‘90’s, the lab expanded to provide advanced testing for athletes and new ‘Gatorade’ products and flavors and develop education materials for sports health professionals around the world. ‘Gatorade’ Today The official sports drink of the NBA, AVP, and PGA, Major League Baseball, Major League Soccer, and numerous other elite and professional organizations and teams, ‘Gatorade’ is not a beverage is it! From Field to Track Millennium witnessed a problem at the professional race car drivers coach meet. The adequacy of hydration was a bit much of a problem given that the heat reaches 130 degree temperature throughout the course of a lapped race. The challenge was huge and battle was tough. ‘Gatorade’ and GSSI (‘Gatorade’ Sports Science Institute) began their work with auto racing organizations to develop a hydration tool that could withstand 130-degree temperatures and keep drivers hydrated safely throughout the course of a race. The result of their research was the development of GIDS, the ‘Gatorade’ In-Car Drinking System, which is now considered an essential piece of racing equipment. Drink up the Challenge! The staff of GSSI (‘Gatorade’ Sports Science Institute) realized that replenishment on field was not good enough for the players and athletes. The need of the hour engaged in high demand training and competition. ‘Gatorade’ launched the ‘Gatorade’ Performance Series, an exquisite line of sports nutrition products, in ‘01. These products included ‘Gatorade’ Energy Drink, ‘Gatorade’ Energy Bar, and the ‘Gatorade’ Nutritional Shake. By 2005, GSSI (‘Gatorade’ Sports Science Institute) brought in the most captivating invention that took the market as much by surprise as exclaimed. After extensive years of study on athlete’s endurance, the company presented the ‘Gatorade’ Endurance Formula. Featuring a higher concentration of sodium—the key electrolyte found in Original Thirst Quencher—and four other electrolytes lost in sweat. What Next! The staff of GSSI (‘Gatorade’ Sports Science Institute) is dedicated to innovative search and research on sports in their mission of performance improvisation on field and off field through proper facilitated supply of hydration and nutrition. The advancement of the collective mission is here to stay and for as long as people love sports and health is the much wanted wealth! Drink the thrust of thirst Some facts which will help us understand the key success and the reason for ‘Gatorade ‘existence and market player consistent. * Dehydration can be one of the biggest competitors of athletes. * Research shows that well hydrated athletes perform better. * When you sweat you lose fluids electrolytes and potassium essential to maintain performance Market: The Pepsi Co. ’s much hyped and popular energy drink has far expanded the market from stadium, sport training and gymnasiums. The chart show cases the usage of drink widely by the society of Men or women of all ages who practice sports or have an active routine. What are the other possible factors that gets the drink flowing? Appearance: The beautifully crafted Stylish plastic bottle is certainly an eye-catcher. Not to forget the breathing colors, ergonomic bottle design and its fun packaging. Appeal: The product? s price oscillates between $0. 65 and $1. 50 depending on the package presentation. It appeals to all age and income group due to wide variety and amplified reach in functional and emotional benefits related to Health. Attributes: 1. ‘Gatorade’ helps to put back lost electrolytes, such as sodium, potassium and chloride. 2. Stimulates thirst so you can maintain hydrated 3. Gives essential fluids athletics need when it matter most. 4. Gives working muscles the energy they need to enhance athletic performance 5. Nothing rehydrates replenishes and refuels an athlete better than Gatorade. Special Features a. Has a 6% carbohydrate solution, optimal amount to give working muscles the energy they need. b. New and different flavors: Lemon Lime, Fruit Punch, Orange, Citrus Cooler, Passion Fruit, Strawberry Kiwi etc. c. No other sports drink is absorbed faster than Gatorade. Not even water Advertisements. The product is advertised through T. V. with commercials in which very famous athletes appear drinking ‘Gatorade’ to rehydrate. The media resources used for making advertisements are T. V. , radio, the Internet, magazines, newspapers. The purpose of advertisement is to convince consumers that nothing hydrates better than Gatorade. Positioning Target and Market: Gatorade’s positions itself on the shelf of energy drink for sports and nutrition. However, it entails more market outside the athlete group with individual youth leading an â€Å"active† lifestyle who wants to enhance their health and energy stamina. Gatorade’s targets a communication which fills the void created by all other competitive brands which focus highly on providing fuel, fluid and nutrients before and after the exercise. * Based on 2008 Energy Drinks North America Report, where Gatorade’s share is 49%, total market size is US$ 5. 3Billion. * ‘Gatorade’ sales is US$2. 6Billion * Gatorade’s market share is 49% * Then total sports drink market size is US$2. 6Billion/0. 49 = US$5. 3Billion Gatorade’s Speaks: PTM- Primary Target Market Personality: The youth leading an â€Å"active† lifestyle who are health conscious and strongly believes in fit body perfect mind theology. Demographics: Young (pre-adults (13-24), M/F, social class ABC, single) Lifestyle: Athletic, active, enjoy sports, playful and lively) Behavior: Drinks 8 fl oz. of liquid, before, during or after any physical activity for: * Thirst quenching * Prevent dehydration * Energy Boost * Nutritional Supplement * Healthy Beverage Needs: The youth wants: * To be secured (health), avoid dehydration; thirst quenching * The youth choose ‘Gatorade’ over other sports drinks because: * Flavor, available in all convenient stores, * Brand (endorsed by Michael Jordan and Dwayne Wade), * Taste Thinks: When the youth drinks Gatorade, he is not just thirst quenching, rehydrating, getting more active or feeling energized. They feel their mind saying: * I am athletic! * I am active! * I am a winner! * I would be like Michael Jordan/Dwayne Wade * I won’t get dehydrated Competition: ‘Gatorade’ has several competitors on retail shelf: Direct Competition: * Pocari Sweat * PowerAde * Tropical Fruit * Cool Blue Indirect Competition: * Energy Drinks (Cobra, RedBull, Samurai), Isotonic Drinks (100 Plus), * Instant energy drink (Joss), * Flavored water (Vit water), * Tea (C2, Real Leaf), * Water (Viva, Absolute) Market Drivers: Variables: * Price, packaging, * Convenience of use * Different variants * Availability * Brand * Lifestyle Unique Selling Proposition: 1. To thirsty, sweaty jock, ‘Gatorade’ is the original sports beverage that quenches thirst while replacing fluids and electrolytes. 2. The only sports drink that is thirst quenching for the youth who leads an â€Å"active† lifestyle that promises to improve performance 3. No brand has a similar position. 4. Others focus on complete with electrolytes and positively charged ions. ‘Gatorade’- A 4P Analysis Product: ‘Gatorade’s sports drink is scientifically formulated to replace fluids and provide energy to working muscles. It offers a scientifically validated blend of carbohydrates and key electrolytes. Variants: * Lemon-Lime, * Orange, * Cool Blue, * Citrus Cooler, * Strawberry Kiwi * Fruit Punch Sizes: * 12 * 20 * 24 * 32 * 34 * 64 : (in fl oz) and 1 gallon Price: ‘Gatorade’ is priced 36% cheaper than PowerAde. i. ‘Gatorade’12 fl oz = US$ 1. 07 ii. ‘Gatorade’20 fl oz = US$ 1. 38 iii. ‘Gatorade’24 fl oz = US$ 2. 49 iv. ‘Gatorade’32 fl oz = US$ 3. 99 Place: ‘Gatorade’ is distributed nationwide using Pepsi Co. distribution network * Supermarkets, * Local stores, * Convenience outlets, * Drugstores, * Market stalls * Nationwide Pick-up by customers. * Cash and credit transaction * It benefits from the distribution leverage of Pepsi Co. * Has an excellent branding, excellent product distributed nationwide. Promotion: A look back Objective of ‘Gatorade’: Accelerate in the sports drink market. Size of the total market: $4 billion Growth of the market: 12% from 2006 Seasonality: Peaks in the summer Product Life Cycle: Growth: (Although Gatorade was created in 1965) we believe sports drinks are in the growth stage because there’s a growth in market of 12% since 2006 also the number of entrants into the market suggests that this is a growing industry on its way up rather than down. Brand| Market Share| Dollars (in ‘000s)| Gatorade| 82%| 3,280,000$| PowerAde| 17%| 680,000$| Others| 1%| 40,000$| Target profile * Metropolitan area/CMA * 13-24 * Active lifestyle * Male or female * Single/Couple * Involved in organized sports/activities * Exercises regularly * Urban/suburban * Very social * Outgoing * Extroverted * Student or new professional * Unmarried/newly married * College/university educated * Renter or new home/condo owner * $18,000 $150,000 yearly income * $18,000 – $35,000 average consumer * Generally considers themselves leaders * Heavier user (of sports beverages). * Previously used other sports drinks – not new to the market * Strong brand loyalty based on expected performance * Looking for a competitive edge * Interested in local news with an emphasis on sports * Watches sports on tv * Reads magazines about healthy living, sports, and recent events * Regularly purchases athletic gear/clothing Buying decision process When: * On their way to activities (exercise/sports games, etc) * On their way home from activities * When they miss their activities Where: * Convenience stores/gas stations * Gyms * Snack bars * Grocery stores (healthy ones like The Barn/Logos). * Vending machines * Located in recreation centers, gyms, etc * Health-based/oriented retailers (GNC, Hercs, Goodness Me! , etc) * Schools Key Influencers: * Pro athletes * Amateur athletes * Someone like themselves that they can relate to/identify with * Peers Trends * Looking towards everyday people promoting product because they feel more in tune with their situation * Value conscious now means more than price for quantity * They are now paying attention to ingredients and benefits, so value = right price, right ingredients and benefits * Using sports drinks as regular drinks. * Looking to make healthier choices – less sugar, fat, etc. Environmental Issues Regulatory – packaging, labeling, etc. * Must meet CFIA regulations * Must include nutritional information * French/English labels * Must avoid certain types of plastic for the bottle Economic * Recession – drive to water Socio-cultural * Time-conscious/time-poor * Environmental trends – consumers want to buy recyclable products * Health-oriented society * Demanding convenience/accessibility Technological * Advancements in production SWOT analysis: Strengths. * Large company * Has substantial capital * Very well-known company-brand * Lots of awareness * Product has a strong USP * 4:1 carbohydrate to protein ratio Weaknesses * No current products in the sports drink market * No experience in the sports drink market Opportunities * Very large market (dollar wise) * Cultural shift towards healthier lifestyles * Currently, limited choices in the sports drink market Threats * Fear of recession * Consumers will only be purchasing necessities * Size of competitors * Mainly Gatorade and PowerAde.

The Narrator of Charlotte Perkins Gilman’s Short Story, The Yellow Wallpaper :: Essay on The Yellow Wallpaper

In everyday day life we go through changes and sometimes we even break down to the point we do not know what to do with ourselves, but in Charlotte Perkins Gilman’s short story† The Yellow Wallpaper† the narrator is an obsessive person. The story focuses on a woman who is going through postpartum depression and has had a nervous breakdown. Her husband John moves her into a home where he wants her to rest in isolation to recover from her disorder. Throughout her time in the room the narrator discovers new things and finally understands life. The narrator is trying to get better from her illness but her husband â€Å"He laughs at me so about this wallpaper† (515). He puts her down and her insecurities do not make it any better. She is treated like a child. John says to his wife â€Å"What is it little girl† (518)? Since he is taking care of her she must obey him â€Å"There comes John, and I must put this away, he hates to have me write a word†. The narrator thinks John is the reason why she cannot get better because he wants her to stay in a room instead of communicating with the world and working outside the house. The room describes the narrator. The room was once a nursery so it reminds her that she has a baby which she is not able to see or hold. The room was also a playroom so it reminds her once again that she cannot play with or watch her baby play. The room has two windows which she looks out of and sees all the beautiful places she cannot go because of her husband. The bars on the windows represent a prison which her husband has put her in to heal from her illness. Throughout her time in the room she notices the wallpaper â€Å"a smouldering unclean yellow, strangely faded by the slow-turning sunlight† (514). After a couple of days in her opinion the wallpaper is starting to change. She sees â€Å"a women stooping down and creeping about behind that pattern† (518). In the daytime she sees the women outside the house â€Å"I see her in that long shaded lane, creeping up and down. I see her in those dark grapes arbors, creeping all around the gardenâ€Å"(521). The places where the women is creeping is where the narrator can’t go so she he creeps in the daytime â€Å"I always lock the door when I creep by daylight† (520).

Bedbugs Research

There will be multiple research objectives to gain a clearer understanding of the direction that the entire bed bug pest control industry is moving towards. Since the recent introduction of the low cost no-frills, ‘do-it-yourself’ equipment, there has been no solid data available to support as to how effective those techniques are nor is there qualitative data on customer’s perception as to how effective it is. Both approaches (quantitative and qualitative) are important since if the customers feel they have fewer bed bugs (qualitative) but empirical analysis shows that in fact the number of bed bugs present in their homes remain the same, such data is of great importance. Unfortunately the perception of customers is more important and their positive word-of-mouth recommendation of the do-it-yourself devices (despite their failure by quantitative measures) will create a huge market for failed products that will do consumers more harm than good in the long run. The research objectives would be to find out empirically whether the ‘Do It Yourself’ approach is more effective, less effective or the same as by using the services of a qualified exterminator. After the use of the methodology described below, the test groups would be questioned specifically as to how they felt (qualitative approach) three months later: (a) Their overall feelings/beliefs as if there are less or more bedbugs present; (b) About their feelings/beliefs in the effectiveness of the product that they’ve used. The same groups will also have their homes examined at the same time through the use of bed bug detecting dogs and exterminators who were trained in locating bed bugs to see (quantitative) if there were any bed bugs to be found in the homes. The results gathered from the two groups (described below) will be compared so that a future course of action for Bed Bug Pest Control Of New York Inc. could be formulated. It will be of crucial importance for the company, as well as the bed bug removal industry to find out the effectiveness of different methods of bedbug extermination. Research Methodology The first part of the research methodology would be to gather a statistically significant random group of 1000 consumers who have experienced a bed bug infestation in their bedrooms. This group should be halved into two equal groups of 500: Group A and Group B. Individual members of each of the groups must have experienced similar levels of complaints of be bug infestation as will be measured on questionnaires prior to the inclusion of the individual in the study. Each of the groups must be willing to try out the devices given to them and agree to the post-extermination interviews as well as inspections by qualified, unbiased exterminators. Zikmund, 2010) The first group of 500 (Group A) will use what we will define as the Do-It-Yourself (DIY) approach (use of devices such as double edged masking tape, devices to place under the legs of furniture, and other no-frills devices that are marketed on late night television, on websites which make dubious claims, and are found at supermarkets in well designed containers plastered with ‘As Seen on TV’ stickers) to attempt to remove the bedbug infestation from their homes. To make sure that the devices are applied, a representative of the study will be present to make sure that the devices are used. We feel that without this mechanism, there is a high degree of uncertainty as to whether the test subjects will truthfully use the devices, thus significantly skewing the results from data gathered from Group A. (Joselyn, 1977) The second group of 500 consumers (Group B) will exclusively use the services of qualified bed bug exterminators and will receive two visits, one week apart, to disinfect their homes using professional bed bug removal technology. During the first visit, the qualified exterminator will use the steam method of bed bug removal, which uses a vacuum cleaner sized device to shoot 400 degree steam throughout the hard to reach areas of the bedroom, closet and the insides of the bed frame and furniture. This method boils away the bed bug nests as well as destroys the eggs. The second visit will use the scientifically proven cold method of bed bug removal which, through the use of a freezing stream -100 degree compressed carbon dioxide, will reach the deep nests hidden far within the falls, floors and walls that is unreachable by any other means. Gathering Data Data Sources Many attempts by the company have been made to find any external data available on this subject without success. Due to the fact that bed bugs were practically extinct in the western world since the 1950’s, the lack of modern equipment (carbon dioxide removal equipment, many of the current DIY gadgetry), no reliable sources of external data are available. Thus the company will use internal data or more specifically data collected internally from the new website (please see IT section below). Types of Surveys All data collected will be done through an online website where each individual member of either Group A or Group B will answer the questions on their own. This will be done so the data will not be contaminated by the bias of the individuals who collect the data as well as to make sure that each individual is able to answer each question thoroughly in the comfort of their own home, and not with a member of the research team present. (Dillon, 1994) Observation Studies This part of the study will be performed by the individuals who at the end of the study will come inside the test subject homes with bed bug sniffing dogs to determine empirically whether any bedbugs are still present within the premises. There is no known method besides the bed bug sniffing dog that can reliably determine their presence. Experiments / Test Markets The individuals to test out the premises of the experiment will be gathered from a specifically set up website that will gather the random individuals who will participate in the experiment. Use of Information Technology Information Technology will be used in multiple ways throughout the survey to not only save marketing budget dollars for the company but also to make the entire process less intrusive for the test subjects. The 1000 total sample will be gathered through a specially created website which will ask consumers if they wish to receive a free extermination in exchange for their participation. After a few thousand names are gathered, the individuals will be asked (via email) to return to the website (via a link inside the email) to fill out a detailed survey about their current infestation: (a) How often they were bitten (b) How often they see bedbugs (c) to rate the level of their infestation (d) to see if they have used any methods to deal with the infestation in the past, etc.. The website will then randomly assign (to make the study double blind) the individuals into two groups described earlier in this presentation. A simple random generator built into the website can accomplish this, that any second year IT student can write for under $100. The researchers will not be able to see the names, races, gender or any other information about any specific individual to remove any potential bias. Each of the individuals will also be assigned randomly to an exterminator, who will not know that individual is part of any experiment. (Calabrese, 2011) The post-study interviews will all be done via the internet so as to not inundate the individuals with unwanted visits or telephone calls. The individuals who participated in the study will receive emails with a link to fill out the qualitative parts of the study, which will ask them not only to rate how they feel (using their own words) about their current bedbug situation but the overall experience. In case of Group A, the questions will include (a) describe the ease/difficulty in applying the DIY products (b) Did they cause a mess? (c) How they felt about the infestation a week later, 2 weeks later, 1 month later (d) Would they recommend it to their friends and why? McKnight, 2011) The use of web based technology would make the entire process more comfortable and may result in more honest answers since the questions will be answered at the convenience of each individual who participated in the experiment and not at the convenience of the organizers of the experiment. The final data will also be much easier to break up and analyze since every response will be stored in the database and thus the final data could be bro ken down and correlated using a vast array of different scientific approaches. Reference http://www.economywatch.com/world-industries/steel-industry/trends.html

Aldous Huxley s Brave New World - 1453 Words

Aldous Huxley’s Brave New World kindles many questions about today’s social order and considers the questionable society exposed in the book. Throughout the book, Huxley presents a world much different than the one we are accustomed to. Some question whether the novel portrays a dystopian or utopian civilization. There are a variety of advantages and disadvantages of Huxley’s world paralleled to the one we live in today. Two major disadvantages considered consist of the lack of family, monogamy, and social organization; as well as the need for soma in lieu of happiness, or rather the ‘fake’ happiness it compromises. In contrast, the benefits of the society are limited. These consist of concepts behind the elimination of conflicts, commitments, and worries. Everybody observes the story from a different perspective. Knowing the gains and losses of each society, which pertain to the family system, monogamy, feelings of world peace, elimination of c ommitment, and the exclusion of disease, will assist a person in concluding their belief on whether each culture is flawless or severely corrupt. Some may argue that Huxley’s removal of the normal family system and replacement of it with a polygamous arrangement is an enthusiastic one. However, the concept behind monogamy and family is a beautiful one. Monogamy is strength, it gives people a home and a person they can trust and believe in with their whole heart. With polygamy arises drama, distrust, hatred, lust, and jealousy.Show MoreRelatedAldous Huxley s Brave New World1334 Words   |  6 Pageso read Aldous Huxley’s Brave New World is to understand the fear for the future during the 1930’s. 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Huxley helped shape the modern mind with provocative theories about humankind s destiny, and he was concerned with the possible social and moral implicationsRead MoreAldous Huxley s Brave New World1038 Words   |  5 PagesAldous Huxley, the author of Brave New World, portrays a World State that has made consumption one of its centerpieces. Economic stability is essential to the effectiveness of the World State. They are brainwashed by advertisements and organizations that make them feel as though they are free. The people within the World State continuously consume because of the conditioning they obtained when they were younger. They are educated that when an object or good is in need of fixing, they must get ridRead MoreAldous Huxley s Brave New World2645 Words   |  11 PagesTimes: Aldous Huxley was born into a family of renowned scientists in 1894. He lost his mother at age 14, became virtually blind due to illness three years later, and lost his older brother to suicide at age 21. Despite these setbacks, he went back to school after dropping out of Eton and earned a degree in English literature from Oxford. Because of his blindness, he was not able to do the scientific research he had previously wanted to do, and turned to writing. He wrote Brave New World in fourRead MoreAldous Huxley s Brave New World2041 Words   |  9 Pagesâ€Å"I wanted to change the world. But I have found that the only thing one can be sure of changing is oneself†- Aldous Huxley. Throughout Aldous Huxley’s life he encountered malicious experiences that changed him drastically. He found out that he was a great writer through the dreadful and exceptional events in his life. In the novel Brave New World, Huxley uses conflict and characterization to illustrate how the adv ancement of technology can potentially cause human destruction and how individual motivation